How to Find a Niche You Love

You know what I hear a lot from new wellness coaches? “I just don’t know what my niche is!” Or even worse—”What if I choose the wrong one?”

Sound familiar? Trust me, you’re not alone. I’ve been there, my clients have been there, and you can totally figure this out without pulling your hair out. Finding a niche isn’t about limiting yourself or putting yourself in a box. It’s about getting clear so you can serve the people you’re meant to help and actually love the work you do.

Let’s break it down together.

1. Start With What Lights You Up

What are you really passionate about? Don’t say everything—I know you have a big heart and want to help all the people with all the things, but let’s get specific. Ask yourself these questions:

What’s the one topic you could talk about all day long?
What do people always ask for your advice on?
When you help someone with this issue, does it feel easy and natural for you?

Your passion is like fuel. If you don’t feel lit up by your work, you’ll fizzle out, plain and simple. So, instead of trying to be a jack-of-all-trades, start by narrowing down the topics that excite you most. Passion gives you the energy to stay consistent, and consistency builds the business.

2. Who Do You Want to Serve (and Who Do You NOT Want to Serve)?

Here’s the deal: Your niche is not just about what you do—it’s about who you help.

Think about your dream client. Who is she? What’s her life like? What’s keeping her up at night? Imagine having a coffee with her—what would you chat about? What are her goals? What challenges does she face that you just know you can help solve?

Now, let’s flip that. Who do you not want to work with? Don’t feel bad about being picky. If you try to help everyone, you’ll end up feeling drained by clients who aren’t the right fit. Your niche should feel like a perfect match for both you and your clients—mutual love fest!

3. Solve a Real Problem (That People Are Willing to Pay For)

Here’s the truth: People pay to have problems solved. So ask yourself, “What specific problem can I solve with my coaching?”

Here’s an example: If you’re a health coach, instead of saying “I help people feel better and live healthier,” try “I help busy moms lose weight without crash diets or giving up their favorite foods.” See the difference? You’re focusing on a clear, specific outcome that solves a real problem—and that’s the sweet spot.

And don’t worry, you don’t have to be all things to all people. In fact, the more specific you are, the easier it will be to attract clients who are excited to pay you for your expertise.

4. Test Your Niche (Without Overcommitting)

Here’s something no one tells you: You don’t have to marry your niche right off the bat. You can date your niche.

Try it out. Do some market research, talk to potential clients, or even run a beta version of a program in that niche. See how it feels. Are you enjoying it? Are people responding to it? It’s okay to adjust as you go. In fact, it’s normal to refine your niche as you gain more experience and insight.

The goal is to find a niche that not only feels aligned with your passion and strengths but also resonates with your audience. And the only way to truly know if you’re on the right track is to test it in the real world.

5. Stop Overthinking (Your Niche Will Evolve)

Look, I get it. Picking a niche can feel like a huge decision, and you don’t want to get it wrong. But here’s a little secret: Your niche will evolve over time, just like you and your business will.

When I started, I thought I knew exactly who I wanted to help and what I wanted to offer. And guess what? Things changed as I worked with more clients and gained experience. It’s totally normal for your niche to shift as you grow.

So stop waiting for everything to be perfect. Choose something that feels good enough for now, and take action. You can always pivot later if needed.

The Bottom Line: Your Niche Is the Foundation for Growth

Finding a niche you love isn’t about getting it perfect on the first try. It’s about starting with your passions, understanding who you want to serve, solving a real problem, and testing it out. Your niche is the foundation for building a business that you not only love but that also attracts the right clients and grows with you.

And remember, you’ve got this. You don’t need to overthink or second-guess your way to success. Just take that next step, and trust that clarity will come as you go.

If you prefer to listen to this article then please download the podcast episode below!